Course Summary
"Keep Them: The Ultimate Roadmap to Repeat Business" is an essential course for photographers seeking to build enduring client relationships. Participants will delve into the principles of the Kano model to understand how to create exceptional client experiences. Through an engaging analogy of a road trip to the beach, we will illustrate the importance of meeting basic needs while also providing the delight factors that exceed client expectations.
Additionally, the course will explore the psychology of persuasion, focusing on the principles of reciprocity, scarcity, and social proof to foster consistent and meaningful client engagement. The course also addresses the challenges of handling negative experiences. Drawing from my extensive experience, I will share effective strategies for managing dissatisfied clients and maintaining personal resilience.
By learning how to transform negative interactions into opportunities for improvement, participants will enhance their ability to retain clients even in difficult situations. Whether you are new to the photography business or seeking to enhance your client retention strategies, this course will provide you with valuable insights and practical tools to cultivate a loyal and satisfied client base.
Course Curriculum
