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Pricing 201:
Setting Up Your Business for Success
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Course Summary
Struggling to figure out how much to charge for your photography? Pricing isn't just about picking a number - it's about creating a sustainable business that pays you what you're worth while covering your expenses and future growth. In this course you'll learn how to stop guessing and start planning with a step-by-step approach to determining how much you need to earn to run a full-time photography business successfully. You'll learn how to structure your working hours to account for shooting, editing, marketing, and admin work so you're not constantly overworked and underpaid.
Using a simple but powerful spreadsheet, you'll calculate your per client hour rate to ensure every booking moves you toward financial stability. Discover the most common pricing mistakes photographers make and how to steer clear of them, so you're not stuck working too hard for too little.
Gain insight into different client profiles, how they make purchasing decisions, and how to structure pricing tiers that maximize profitability. Learn how to price for profit by factoring in expenses, ensuring every sale contributes to a financially healthy business.
This course is designed for photographers who want to confidently set prices that reflect their value, attract the right clients, and build a thriving, sustainable business. With practical tools, clear guidance, and real-world strategies, you'll leave knowing exactly how to price your work for long-term success.
Stop second-guessing your prices and let's build a business that pays you what you deserve!
Using a simple but powerful spreadsheet, you'll calculate your per client hour rate to ensure every booking moves you toward financial stability. Discover the most common pricing mistakes photographers make and how to steer clear of them, so you're not stuck working too hard for too little.
Gain insight into different client profiles, how they make purchasing decisions, and how to structure pricing tiers that maximize profitability. Learn how to price for profit by factoring in expenses, ensuring every sale contributes to a financially healthy business.
This course is designed for photographers who want to confidently set prices that reflect their value, attract the right clients, and build a thriving, sustainable business. With practical tools, clear guidance, and real-world strategies, you'll leave knowing exactly how to price your work for long-term success.
Stop second-guessing your prices and let's build a business that pays you what you deserve!
BONUS CONTENT -
Price List Generator
Take your per client hour rate and a few other strategic variables and watch as we calculate your first price list - including what goes at each tier to incentivize buyers to move up.
IN THIS CLASS:
- A pricing formula that works - not by looking at expenses but time
- How to avoid underpricing traps
- Strategic pricing structures that balance risk and reward
- Client buying psychology and pre-qualification
- Sales-driven pricing strategies
READY TO GET STARTED? Subscribers have access to this course and our entire library of courses. You can become a member of Photographers Forward today and get valuable photography business education right now.
Course Curriculum
Course Curriculum
